South of England:
International House
George Curl Way
Southampton
Hampshire
SO18 2RZ
Tel: 02380 561050

London & UK-wide:
2 Wellclose Square
London
E1 8HY
Tel: 020 8816 7355

David Andrews Direct Marketing Services and Market Direct.co.uk are trading styles of David Andrews Internet Services Limited
Registered in England
No: 0651878
VAT No: 902 2397 47

E-mail Campaign Management

E-mail template creation, sending, reporting and follow-ups...

1. Data Sourcing

We source the e-mail address data based on your specific criteria

2. Template Creation

We build your e-mail message in to a brand-consistent and professional template

3. E-mail Broadcast

Using our specialist e-mail marketing software, we broadcast your e-mail to your list
We can schedule broadcasts for specific times
Divide your list in to segments and test different messages and templates

4. Campaign Reporting

E-mail marketing gives you an unprecedented level of reporting...
A week after your send, you get a full campaign report, including...
How many people read your message and how many clicked on links in it
The names, e-mails and phone numbers of everyone who clicked on your e-mail
.... All in an easy-to-use Excel spreadsheet format

5. Follow-up Marketing

Using the data in your reports, you can tell who clicked through to your website
... Know what they clicked on and what they're interested in...
Using this knowledge, you can follow these leads up with posted literature
... Or send them another e-mail with offers/incentives related to what they looked at

The most powerful feature of e-mail marketing in this way is the follow-up capabilities. You know the people in your 'clicked' report are interested in your message. You can even know exactly which of your products or services they are interested in. These are red-hot leads, which you have a superb advantage with - knowing who they are and what they want. A great way of cutting down your postal direct mailing spend is to only send printed direct mail to people who click on your e-mail messages. Slash print/post costs and only send to those you know are truly interested.

Click here to get in touch for more info and pricing details